ARIA
Lining up the money
ARIA — You're buying a position, not a course · Founder Pricing · $197 → $297 → $497
Founder rate $197 — price increase to $297 soon
Founder Rate · $197 · Price Increase to $297 Soon · Cole × Dana

Start your first
AI income model
this week.

The exact systems we used to go from creator to $10k months — replicated for you inside.
Two income models live · One client = course paid back
Cole × Dana — Built with Claude — Taught with Claude — Monetized with Claude
Turn the page
Editor's Letter · By Cole × Dana · Founder Pricing · Increases to $297 Soon
A note from the editors

Most creators
use AI wrong.

They stop at ChatGPT for captions and miss 95% of what AI can actually do. The money is not in faster captions — it's in systems that solve real business problems. The kind a small business will pay you for, this week.

They're missing three things: systems thinking, repeatable workflows, and a proven service model with the full business behind it — who to find, how to close them, what to charge.

ARIA fixes all three. A content system that creates for you on day one. A service model that pays for the course in a single client call. And the Income Series — the part nobody else shows you — where we walk through exactly how we made money, client by client, close by close.

One Income Series episode is one income model someone can execute this week. No theory. No fluff. Receipts.

Cole & Dana Founders · Editors · Practitioners
*   *   *
Dept. 01 / Tracks
Three tracks · One product

Quick win. See the money.
Go deep.

Start wherever makes sense. Most readers hit all three in order — a fast result, real income, then the deepest technical track.

Track 01 · § 01

Content Systems

Pre-built systems for content creators. Run them on day one — a content system that creates in your voice, no setup beyond your references.

Live at launch
Track 02 · § 02

The Income Series

Real income models. How we actually made money using AI — not theory. Real proof, real playbooks, real clients, real receipts. One episode = one model you can run this week.

Live at launch
Track 03 · § 03

Full Build

Build your own systems from scratch. The deepest track — systems thinking, prompt anatomy, automation architecture, the frameworks behind tracks 1 and 2.

Coming Phase 4
Dept. 02 / Features
What ships at launch

Five features.
Real revenue. $197.

Two content systems and two income models, plus the foundation. Every new feature added with each phase is included at your entry rate forever.

i.
Foundation

What is Claude?

The foundation. Four lessons covering workspace setup, how Claude actually works, and the tools you'll use throughout.

  • Setup — everything you need before Lesson 2
  • How Claude works and why we use it
  • The five project settings
  • Chat, Cowork, and Code
ii.
Track 01 · Content System

Viral Script Writer

A pre-built system that creates content in your voice. Voice matching, outlier criteria, three-word sentence modeling. Run it on day one.

  • Why AI scripts fail
  • The three rules
  • Setting up references
  • Finding outliers
  • Running the system
  • Customizing for your niche
iii.
Track 02 · Income Series, Ep.01

Website Prototype Service

Your first income model. Find SMBs with outdated sites, build prototypes in under an hour with Claude, close on demo calls.

  • The concept and why it works
  • Finding leads with Cowork
  • Brand analysis in 10 minutes
  • Building the prototype
  • The demo call playbook
  • Pricing and next steps
One client = $300–$500. The module pays for the course twice over.
iv.
Track 01 · Audience Engine

Email Funnel

The asset that compounds. Build a freebie, a 6-day sequence, and a ManyChat trigger that runs while you sleep. One send to 10k beats every algorithm.

  • Why email is the asset
  • The reverse-engineering framework
  • Building the freebie in Google Docs
  • The funnel build (System.io)
  • The 6-day email sequence
  • The ManyChat trigger + launch
10k list = a business. The asset that pays infinitely if you commit.
v.
Track 02 · Income Series, Ep.02

Brand Outreach Service

Your second income model. Sell brand outreach as a service to creators — apply to 100 brands per client, customised in Cowork, delivered overnight. $15/month overhead.

  • The service model & economics
  • Setup — PitchBrand, Gmail, marketplace logins
  • Qualifying the creator + discovery
  • Track A — Affiliate brand applications
  • Track B — UGC + brand deals
  • Pricing tiers, scaling, retainers
$129–$349 per client. Overnight delivery. The data moat compounds.
Cover Story / The Income Series
The hero feature · Two episodes live

Real income.
Not theory. Receipts.

Each Income Series episode is a complete business model — the customer, the close, the cash, the playbook. Two episodes ship at launch. More every quarter. Execute either by Friday.

Episode No. 01 Local SMB · Done For You
$300–$500

Sell to local businesses.

The customer is a small business with an outdated site. You deliver a prototype before the call. They see their own business, better — and can't say no.
  • CustomerLocal SMBs
  • Price per client$300–$500
  • Build time~1 hr
  • First paid clientThis week
Episode No. 02 Creator · Done While You Sleep
$129–$349

Sell to creators.

The customer is a creator who hates outreach. You apply to 100 brands on their behalf — affiliate and UGC — customised in Cowork, delivered overnight.
  • CustomerCreators 1k+
  • Price per client$129–$349
  • Delivery window7 days
  • Overhead~$15/mo
The Income Series Stack the episodes
Compounding

Run both.
The math stacks.

  • 1× Ep.01 client / week+$400
  • 2× Ep.02 clients / week+$500
  • Both running, month one$3,600
  • Combined overhead$15/mo
Month one (low)$3,600
The Math Cost vs. return
ROI

The course pays
itself back. Once.

  • Course$197
  • One Ep.01 client (low)$300
  • One Ep.02 client (low)$129
  • Combined first-week floor$429
ROI · Week one floor2.2×
01 / Episode 01

Websites for local SMBs.

Your first income model. Find local businesses with outdated sites, build prototypes in under an hour with Claude, close on demo calls. $300–$500 per client, no audience required.

02 / Episode 02

Brand outreach for creators.

Your second income model. Sell brand outreach as a service to creators — apply to 100 brands per client, customised in Cowork, delivered overnight. $15/month overhead.

03 / The Stack

Run both. The math stacks.

The episodes don't compete — they share the same Cowork muscle. Run Episode 01 for fast cash, Episode 02 while Episode 01's clients render. Two pipelines, one operator.

04 / The Cadence

More episodes, every quarter.

Each episode is a full playbook — customer, close, cash, the receipts. Founders get every future episode at their entry price. The Series compounds; your skill stack compounds with it.

Coming within 30 days of launch

The ARIA
Founders Challenge.

We're challenging 10 people to take Episode 01 and close their first client in 14 days. We'll document it, film it, and post the receipts.

This space fills with real results — not testimonials, actual proof of income from the playbook.

First receipts posting here · May 2026
01
First founder result
02
First founder result
03
First founder result
Built with Claude Taught with Claude Monetized with Claude Receipts, not theory Cole × Dana
Dept. 04 / Distribution
50%
commission on every sale you refer

Every founder member gets an affiliate link on signup. Refer three sales and the course is free.

$98.50
Per sale at $197
founder price
$148.50
Per sale at $297
Phase 2 price
$248.50
Per sale at $497
final price
10 sales at $197 = $985 commission. They'll push.
Dept. 05 / Rate Card
The pricing ladder

Lock in early.
Price goes up.

Each phase unlocks more modules and Income Series episodes. Founder members keep their entry price forever — for everything, including every future drop.

$197

Today · Founder

Modules 1–5 + Income Series Ep.01–02 + every future drop at this price. Forever.

Increases
soon
$297

Phase 02

New modules + Income Series episodes. Existing members keep $197 forever.

Coming
soon
$497

Final price

Full product. The Full Build track unlocks. Existing members never pay more.

Phase 04
2026

Lock in at $197 → keep your price forever, even as new modules and Income Series episodes drop.

Dept. 06 / Honest Check
Read this twice

Is ARIA for you?

At $197 this is not a big bet. But it is still your time. Make sure it fits.

Read on if
  • You are a creator already posting content
  • You want to earn from AI, not just use it
  • You have three to five hours a week to execute
  • You want a clear income model, not more theory
Skip if
  • You want passive income with no action
  • You refuse to talk to clients
  • You want to keep overthinking instead of selling
Dept. 07 / Masthead
Frequently asked

Questions, answered.

What tools do I need?+
Claude is the only tool we build with — Claude Pro (we use Chat, Cowork, and Code throughout). Chrome on desktop, not mobile or Safari. A Skool account comes with your membership. You'll also set up five connectors: Canva, Gmail, Google Drive, Google Calendar, and YouTube.
Do I need to show my face?+
No. The Income Series is outreach- and delivery-based — no content creation, no audience required. Both episodes work with a laptop, the playbook, and outreach messages. The Viral Script Writer and Email Funnel are there if you want to build an audience, but neither is required to earn.
What if I'm not technical?+
ARIA starts from zero. Module 1 covers exactly how Claude works and why we use it. The systems in Track 1 are pre-built — you run them, you don't build them. The Income Series is designed so someone with no technical background can execute it this week.
How fast can I make money?+
The Income Series is built to get you paid this week. Episode 01 lands one local SMB at $300–$500 within a week. Episode 02 lands one creator client at $129–$349 overnight. Either pays the $197 course back on the first client. You also earn 50% affiliate commission on every referral sale.
Will the rate go up?+
Yes — $197 now, $297 at Phase 2, $497 final. Once you're in, your rate is locked forever. Every new feature, every Income Series episode, every future track: included at your original rate.
What if I can't find clients?+
The Income Series gives you two customer pools and exactly where to look. Episode 01 uses the Google Maps method to source twenty local SMB targets in five minutes. Episode 02 uses your warm creator network and Cowork-curated lists — your first 3 prospects come from people who already follow you. Week one you have a list. Week two you have a paid client.
I already have other AI courses. How is this different?+
Most AI courses teach you how to use AI. ARIA teaches you how to sell it. The Income Series is the full business behind the service — who to find, how to close them, what to charge, how to deliver, how to get paid again. No other course shows you the complete loop. That is the difference.
Lock In · Before $297 Increase

One system that creates for you.
One model that pays for itself.

Built by Cole × Dana. Tested on real businesses. Documented with receipts. Founder pricing increases to $297 soon.

$197 now · $497 final · Your price locks forever